News
How the Global Sports Economy Works — Lessons from the World and India, and What Sri Lanka Can Do Next
Sport has evolved far beyond competition and entertainment. Across the world, it has become a multi-billion-dollar economic engine, generating employment, infrastructure development, tourism, media revenue, and sustainable athlete livelihoods. From Europe to Asia, nations that have invested strategically in sport now reap economic and social dividends. Sri Lanka, standing at a critical crossroads, has much to learn from these models.
The Global Sports Economy: More Than Just Matches
Globally, the sports industry is valued at over USD 500 billion, encompassing professional leagues, broadcasting rights, sponsorships, sports tourism, infrastructure, merchandise, sports science, and digital platforms.
Countries such as the United States, United Kingdom, China, and Australia treat sport as an industry rather than a recreational activity. Their success rests on four pillars:
- Professional leagues and structured competitions
- Strong private-sector partnerships
- Athlete-centric commercial ecosystems
- Policy support and long-term planning
Athletes in these systems benefit not only from prize money but also from contracts, endorsements, pensions, insurance, post-retirement opportunities, and education pathways, ensuring sport is a viable career rather than a short-term pursuit.
India’s Sports Economy: A Regional Case Study
India’s transformation over the past decade provides one of the most relevant case studies for Sri Lanka. Once heavily reliant on cricket alone, India has built a diversified sports economy through structured leagues and government–private collaboration.
The introduction of the Indian Premier League (IPL) revolutionised cricket economics, creating billions in revenue while supporting players, coaches, analysts, broadcasters, marketers, and venue operators. This model was replicated across other sports through leagues such as:
- Indian Super League (Football)
- Pro Kabaddi League
- Premier Badminton League
- Ultimate Kho Kho
- Women’s Premier League (Cricket)
These leagues did more than entertain. They created year-round employment, improved grassroots scouting, professionalised coaching, and gave young athletes financial security and visibility.
Government initiatives like Khelo India and the Target Olympic Podium Scheme (TOPS) complemented league structures by funding athlete training, sports science, nutrition, and international exposure. Importantly, athletes were treated as economic contributors, not beneficiaries of charity.
How Athletes Benefit in a Sports Economy
In mature sports economies, athletes benefit through:
- Central contracts and league salaries
- Sponsorship and brand endorsements
- Medical insurance and injury cover
- Access to sports science, analytics, and psychology
- Education and dual-career support
- Post-retirement roles in coaching, media, administration, and entrepreneurship
Sport becomes a sustainable profession, reducing dropout rates and improving performance standards.
Where Sri Lanka Stands Today
Sri Lanka possesses immense sporting talent across cricket, football, athletics, rugby, volleyball, combat sports, and school sports. However, the sports ecosystem remains fragmented, with limited commercial pathways for athletes outside elite cricket.
Key challenges include:
- Lack of structured domestic leagues
- Weak private-sector investment
- Overdependence on government funding
- Inadequate athlete welfare systems
- Underutilisation of sports infrastructure
- Limited sports tourism and event hosting
Most athletes face uncertainty beyond school or national-level participation, leading many to abandon sport prematurely.
What Sri Lanka Can Do to Build a Sports Economy
Sri Lanka does not need to reinvent the wheel. It needs policy alignment, institutional reform, and commercial courage.
1. Develop Tiered Professional Leagues
Introduce sustainable league structures in football, volleyball, rugby, athletics meets, women’s sports, and regional cricket. Even semi-professional leagues can stimulate local economies.
2. Encourage Private Investment
Create tax incentives, sponsorship protections, and long-term lease frameworks to attract corporate partners into sports ownership, marketing, and infrastructure.
3. Strengthen School-to-Club Pathways
Formalise school sports pipelines into club and league systems, ensuring talent progression and retention.
4. Protect Athletes as Professionals
Introduce minimum contracts, medical insurance, injury compensation, and retirement transition programmes.
5. Activate Sports Tourism
Leverage Sri Lanka’s geography to host regional tournaments, training camps, beach sports events, and international friendlies, boosting hospitality and local economies.
6. Modernise Governance
Ensure transparent administration, professional venue management, and data-driven decision-making to build investor confidence.
A Strategic Opportunity
Sri Lanka stands at a moment where sport can become an economic pillar, not merely a medal-driven activity. With regional competition intensifying and youth participation declining, the need to professionalise sport has never been more urgent.
Building a sports economy is not just about revenue — it is about nation-building, youth employment, health, unity, and global relevance. The global and Indian experiences prove that with vision and structure, sport can power both economic growth and athletic excellence.
For Sri Lanka, the question is no longer whether sport can drive the economy — but whether the country is ready to let it.
By B Aravinth
Cricket
Dulani’s sparkling century powers Sri Lanka to thrilling victory
Imesha Dulani stole the spotlight with a sensational unbeaten century as Sri Lanka Women chased down a formidable target of 177 to register a convincing six-wicket victory over Pakistan Women in the first T20I worked off at Dambulla international Stadium.
Pakistan looked set for victory after posting a competitive 176 for 7 in their 20 overs. Captain Muneeba Ali gave the innings early momentum with a fluent 42 off 24 balls, while Shawaal Zulfiqar anchored the innings superbly with a brilliant 63 from 41 deliveries, striking 10 fours and a six. Eman Naseer added a valuable 21, while Ayesha Zafar and Saira Jabeen played aggressive cameos in the closing overs to push Pakistan to an above-par total.
Sri Lanka’s bowlers shared the wickets, with Kavisha Dilhari leading the way with two dismissals. Chamudi Praboda, Sugandika Kumari and Kawya Kavindi chipped in with one wicket apiece, while disciplined fielding produced two crucial run-outs.
The chase belonged entirely to Dulani, who delivered the innings of the match. Displaying confidence, composure and a wide range of attacking strokes, she remained unbeaten on 101 from just 64 balls, smashing 17 boundaries and a six. Her innings combined elegance with controlled aggression, ensuring Sri Lanka stayed ahead of the required rate throughout the chase.
Captain Chamari Athapaththu provided the ideal platform with a sparkling 39 off 22 balls, adding 78 for the opening wicket before Nashra Sandhu broke the partnership. Although Sri Lanka lost wickets at regular intervals in the middle overs, Dulani remained firmly in control, rotating the strike effectively before accelerating when it mattered most.
Kavisha Dilhari contributed 11 valuable runs, while Nilakshika Silva remained unbeaten on nine as Sri Lanka reached 177 for 4 in 19 overs, sealing victory with six balls to spare.
Pakistan spinner Nashra Sandhu finished with two wickets, but she could do little to halt Dulani’s memorable knock.
Cricket
Feroza, Sidra guide Pakistan Women to comfortable win
Pakistan Women produced a composed batting performance led by Gull Feroza and Sidra Amin to register a five-wicket victory over Sri Lanka Women in the opening ODI of their tour after successfully chasing 211 with seven overs to spare.
After opting to bat, Sri Lanka struggled to build substantial partnerships despite several batters making useful contributions. Opener Vishmi Gunaratne gave the hosts a positive start with 28 off 38 deliveries, striking four boundaries before becoming the first of three victims for left-arm spinner Nashra Sandhu.
Captain Chamari Athapaththu looked set for a bigger score, compiling an elegant 46 from 67 balls with six fours. She added 53 runs with Hasini Perera for the second wicket, but Nashra’s timely breakthrough halted Sri Lanka’s momentum.
Perera contributed a patient 35 while Kavisha Dilhari added another valuable 35 in the middle order. Nilakshika Silva remained unbeaten on 46 from 50 deliveries, ensuring Sri Lanka batted out their full quota of 50 overs to post 210 for nine.
Pakistan’s disciplined bowling attack shared the workload effectively. Nashra Sandhu finished with impressive figures of 3 for 42, while Tasmia Rubab claimed 2 for 34. Umm-e-Hani, Syeda Aroob Shah and captain Fatima Sana chipped in with a wicket apiece to keep the scoring under control.
In reply, Pakistan laid the foundation through Gull Feroza, who produced a fluent 78 off 77 balls, laced with 11 boundaries. She dominated the opening stand before being trapped leg before wicket by Kavisha Dilhari after steering her side into a commanding position.
Experienced batter Sidra Amin anchored the chase with a measured 57 from 94 deliveries, rotating the strike effectively while building partnerships that kept Pakistan comfortably ahead of the required rate. Ayesha Zafar then finished the job with an unbeaten 27, while Najiha Alvi contributed a useful 13.
Sri Lanka’s bowlers found occasional breakthroughs, with Dilhari returning 2 for 37, while Inoka Ranaweera, Chamari Athapaththu and Nimasha Meepage claimed one wicket each. However, the modest target never placed Pakistan under sustained pressure as they reached 211 for five in 43 overs to take an early lead in the series.
Brief Scores:
Sri Lanka Women 210/9 (50 overs) – Chamari Athapaththu 46, Nilakshika Silva 46; Nashra Sandhu 3/42, Tasmia Rubab 2/34. Pakistan Women 211/5 (43 overs) – Gull Feroza 78, Sidra Amin 57, Ayesha Zafar 27; Kavisha Dilhari 2/37.
Football
European Parliament Members Push for FIFA Inquiry Over Balogun Suspension Decision
A group of European Parliament members is seeking a formal investigation into FIFA President Gianni Infantino following the controversial decision to allow United States forward Folarin Balogun to play after receiving a red card earlier in the tournament.
The lawmakers argue that the move raises serious concerns about FIFA’s independence and whether political influence played a role in altering a disciplinary decision during the FIFA World Cup.
Balogun, 25, was sent off in the United States’ July 1 victory over Bosnia and Herzegovina. Under standard tournament regulations, the dismissal would have ruled him out of his team’s next fixture. However, FIFA’s disciplinary authorities later lifted the suspension, enabling the striker to feature in Monday’s match.
The decision came after U.S. President Donald Trump reportedly appealed directly to Infantino on Balogun’s behalf, prompting criticism from European lawmakers who say football’s governing body compromised the integrity of its own rules.
In a joint statement, Members of the European Parliament Barry Andrews, Lara Wolters and Niels Fuglsang described the decision as “a disgrace and a perversion of justice,” arguing that changing the application of red-card suspensions during an ongoing tournament undermines confidence in the sport’s disciplinary system.
The lawmakers are calling on football associations across European Union member states to urge FIFA’s Ethics Committee to examine Infantino’s conduct. They want investigators to determine whether political pressure from the Trump administration influenced the reversal of Balogun’s suspension and to assess what they describe as other possible violations of FIFA’s principle of political neutrality, including the awarding of the FIFA Peace Prize to Trump.
FIFA has maintained that the decision to overturn Balogun’s suspension was made independently by its disciplinary committee.
According to the lawmakers, support for the initiative is growing, with 35 members of the European Parliament already backing the proposal.
“The beauty of sport lies in the consistent and transparent application of its rules,” the statement said. “When political influence determines who is eligible to compete, the principle of fairness is fundamentally weakened.”
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