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IPL media rights hits jackpot!

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Sold for Rs 6.2 Billion USD, makes it the world’s No.2 league; Digital rights trump TV; Disney gets TV, Viacom 18 bags digital

THE THREE-DAY e-auction of media rights for the IPL’s 2023-2027 cycle has fetched the BCCI 6.2 Billion USDs, with Disney-Star bagging TV rights for the Indian subcontinent and Viacom18/ Reliance sweeping the digital segment.

The bidding was done on a per-game basis, which means the rights holders will collectively pay the cricket board Rs 118.02 crore per match for the next five-year cycle. Currently, there are 74 matches in every IPL season, and the number is likely to go up. Over a five-year period, the total number is going to be 410.

Disney-Star bagged Package A – TV rights for the Indian subcontinent – for Rs 3.02 Billion USDs.

Viacom18/ Reliance, which picked up Packages B and C, will pay the board Rs 3.04 Bn USD — B covers digital rights for the Indian subcontinent and C a unique bouquet of 18 matches per season with non-exclusive digital rights for the same region

Viacom18 and Times shared Package D — world rights for TV and digital — for 1.35 Bn USDs. To put these numbers in perspective, Star India had won the IPL media rights for the 2018-2022 cycle with a composite bid of Rs 2.09 Bn USDs that included both TV and digital, paying 6.9 Mn USDs per match.

This time, the IPL media rights value saw a three-fold increase with digital turning out to be the key component. After setting the combined base price at 4.2 Bn USDs, the BCCI expected a windfall in excess of 5.7 Bn USDs — and it wasn’t off the mark. Doing away with composite bids, with an eye on higher bids in the digital segment, marked the highlight of its business strategy.

“India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision,” BCCI secretary Jay Shah tweeted after the e-auction.

The fourth edition of the Indian Over-the-Top (OTT) Platforms Report 2021 (post-pandemic consumption), published by MICA Ahmedabad this year, showed that digital subscriptions grew by 49 per cent. Consumption was highest among viewers aged 15-34 — an age-group that caters to the IPL’s die-hard fan base.

Then again, Disney-Star’s digital platform Hotstar was instrumental in bringing about the change, taking the game to consumers’ mobile phones. The move was masterminded by Uday Shankar, the erstwhile chairman-cum-CEO of Star India, who had pulled off a Packer-like coup in cricket broadcasting in 2017. Five years down the line, Shankar was on Viacom18/Reliance’s side as the company staved off Star’s aggressive bidding, it is learnt. “The BCCI will utilise the revenue generated from IPL to strengthen our domestic cricket structure starting from grassroots, to boost infrastructure and spruce up facilities across India and enrich the overall cricket-watching experience,” Shah posted.

“Now, it’s time for state associations, IPL franchises to work together with the IPL to enhance the fan experience and ensure that our biggest stakeholder — ‘the cricket fan’ is well looked after and enjoys high quality cricket in world-class facilities,” he wrote.

The BCCI has already announced a substantial hike in monthly pensions of former cricketers and umpires, benefiting around 900 personnel, with effect from June 1.

The Indian Express had reported before the auction that the IPL’s per-game value for the next cycle would trump the English Premier League and make it the No. 2 sports league in the world behind the National Football League (NFL). At $15.1 million per game (converted to US dollars), the IPL comfortably leapt past the Premier League, where the broadcasters pay around $11 million per match. Shah called it a “red-letter day for Indian cricket”.

But with cricket taken seriously as a commercial proposition in just about 10 countries, the big question is: will recouping the money be a problem?

“With 60 per cent of the current advertisers being start-ups and with the muted global funding mood, it will not be easy for broadcasters to recover the investment for at least an initial couple of years of the contract period…(They) may have to go through a rough period,” Himanshu Arora, co-founder of marketing and advertising agency Social Panga, told The Indian Express.

As for cricket, according to an IPL franchise executive, an exponential growth in media rights revenue is likely to increase the team purse also. At the moment, it has been set at 1.2 Mn USDs and 1.284 Mn USDs for the next two years.

Source: The Indian Express

IPL විකාශන අයිතිය කෝටි ගණනින් රැස්කරයි!

ඉදිරි වසර පහ රූපවාහිනි විකාශන සහ ඩිජිටල් අයිතිය හිමි අය එක් තරගයකට ඩොලර් මිලියන 1.5 ක් ක්‍රිකට් පාලක මණ්ඩලයට ගෙවනු ඇත.

අයි.පී.එල් T20 ක්‍රිකට් ඉදිරි වසර 5 සඳහා (2023 සිට 2027 දක්වා) විකාශන වෙන්දේසිය කෙරේ. ඉන්දීය ක්‍රිකට් පාලක මණ්ඩලය (BCCI) රූපවාහිනි සහ ඩිජිටල් බලපත්‍ර ලබා දීම සඳහා විද්‍යුත් වෙන්දේසියක් හරහා ඇමෙරිකානු ඩොලර් බිලියන 6.2ක් පමණ උපයා ගෙන ඇත.

පසුගිය ඉරිදා ආරම්භ වූ මෙම විද්‍යුත් වෙන්දේසිය සඳහා ප්‍රමුඛ පෙළේ සමාගම් රැසක් සහභාගී විය. බලාපොරොත්තු වූ පරිදිම මෙවර අයි.පී.එල්. ‘වටිනාකම’ අහස උසට නැග්ගා.

ක්‍රීඩාවක් පදනම් කරගෙන වෙන්දේසිය සිදු කර ඇත. ඒ කියන්නේ ඉදිරි වසර පහක ටී.වී. විකාශන සහ ඩිජිටල් අයිතිය හිමි අය එක් තරගයකට ඩොලර් මිලියන 1.5 ක් ක්‍රිකට් පාලක මණ්ඩලයට ගෙවනු ඇත. දැනට සෑම IPL තරග වාරයකම තරග 74ක් පැවැත්වෙන බැවින් එම සංඛ්‍යාව ඉහළ යාමට ඉඩ ඇත. වසර පහක කාලය තුළ මුළු තරගය සංඛ්‍යාව 410 කි.

ඩිස්නි-ස්ටාර් ඉන්දියානු උප මහද්වීපයේ රූපවාහිනී අයිතිය (පැකේජය A) ඩොලර් බිලියන 3.0 කට ලබා ගනී. Viacom 18 විසින් Package B සහ C Package ඩොලර් බිලියන 3.04 කට අත්පත් කර ගන්නා ලදී. B පැකේජයට ඉන්දියානු උපමහාද්වීපයට ඩිජිටල් හිමිකම් ඇතුළත් වේ. පැකේජය C යනු එම කලාපය සඳහාම සුවිශේෂී ඩිජිටල් හිමිකම් සහිත වාරයකට තරඟ 18ක් සහිත විශේෂ පැකේජයකි.

B පැකේජය එක සමාගමකට පවරාගෙන C පැකේජය තවත් සමාගමකට පවරා ගත්තොත් විකාශනය කිරීමේදී ගැටලු ඇති වෙනවා. මීට අමතරව, Package C යනු ආරම්භක තරගය, ප්ලේ-ඕෆ් සහ අවසන් තරඟ ඇතුළුව, එක් එක් වාරයේ නිශ්චිත ක්‍රීඩා 18ක් සඳහා ඉන්දියානු උපමහාද්වීපය සඳහා වූ සුවිශේෂී ඩිජිටල් බලපත්‍රය වේ. එබැවින් වෙන්දේසියේදී පරීක්ෂාවට ලක් වූ Viacom 18 විසින් මෙම පැකේජ දෙක අත්පත් කර ගන්නා ලදී. හැබැයි BCCI එක පැකේජ් සිස්ටම් එකේ මෙහෙම චෙක් එකක් තියාගෙන අයිතිය විකුණලා තියෙනවා.

අවසාන කොටස (පැකේජය D) යනු සෙසු ලෝකය සඳහා රූපවාහිනියයි. විකාශන සහ ඩිජිටල් බලපත්‍ර Viacom 18 සහ Times විසින් ඩොලර් මිලියන 13.5 කට බෙදා ගන්නා ලදී. මේ සියල්ල ඉලක්කම් ලෙස සඳහන් කළහොත් අයි.පී.එල්. T20 ක්‍රිකට් ඉදිරි වසර 5 සඳහා (2023 සිට 2027 දක්වා) විකාශය කෙරේ. විකාශන සහ ඩිජිටල් බලපත්‍ර යන දෙකම ඇතුළුව එක් තරගයකට ඇමෙරිකානු ඩොලර් මිලියන 6.4ක් ඩොලර් බිලියන 2.04ක් ගෙවා ස්ටාර් ඉන්ඩියා වෙන්දේසිය ජයගෙන ඇත.

මෙවර IPL විකාශන අයිතියේ වටිනාකම තුන් ගුණයකින් වැඩි වී ඩිජිටල් හරයක් බවට පත් විය. එක්සත් ජනපද ඩොලර් බිලියන 4.21 ක ඒකාබද්ධ මූලික මිලක් නියම කිරීමෙන් පසු, BCCI වෙන්දේසිය එක්සත් ජනපද ඩොලර් බිලියන 5.7 ඉක්මවා යනු ඇතැයි අපේක්ෂා කළේය. නමුත් BCCI බලාපොරොත්තු වූවාට වඩා වැඩි මුදලක් ලබා ගත්තා. විශේෂයෙන්ම ඩිජිටල් අංශයේ එය BCCI විසින් පුරෝකථනය කළ සංඛ්යාව ඉක්මවා ගියේය.

“ඉන්දියාව ඩිජිටල් විප්ලවයක් දැක ඇති අතර එම අංශයට නිමක් නැති ශක්තියක් ඇත. ඩිජිටල් භූ දර්ශනය ක්‍රිකට් බලන ආකාරය වෙනස් කර ඇත. මෙය ක්‍රීඩාවේ දියුණුවට සහ ඩිජිටල් ඉන්දියාවේ දැක්මට විශාල සාධකයක් විය, ”යැයි BCCI ලේකම් ජේ ෂා විද්‍යුත් වෙන්දේසියෙන් පසුව ට්වීට් කළේය.

MICA අහමදාබාද් විසින් මෙම වසරේ නිකුත් කරන ලද Indian Over-the-Top (OTT) වේදිකා වාර්තාව 2021 (පශ්චාත් ආසාදන පරිභෝජනය) හි සිව්වන සංස්කරණය පෙන්නුම් කරන්නේ ඩිජිටල් දායකත්වයන් සියයට 49 කින් වර්ධනය වී ඇති බවයි. වයස අවුරුදු 15-34 අතර ප්‍රේක්ෂකයින් අතර පරිභෝජනය ඉහළ මට්ටමක පැවතුනි – IPL හි උද්‍යෝගිමත් රසික පිරිසට සේවය කරන වයස් කාණ්ඩය ඉහළ ගොස් ඇති බව වාර්තාව පවසයි.

Disney-Hotstar ඩිජිටල් වේදිකාවේ මෙතරම් විශාල වෙනසක් ගෙන ඒම ගැන ආඩම්බර වේ. සමාගමේ සභාපති සහ ප්‍රධාන විධායක නිලධාරී උදය ශංකර් 2017 වසරේ ක්‍රිකට් විකාශන අයිතිය සඳහා තරඟ වදියි. ශංකර් මෙවර Viacom 18 සඳහාද එයම කර ඇත. ඔහු උපායමාර්ගිකයෙකු ලෙස කටයුතු කර වෙන්දේසිය අවසන් කර ඇත. ස්ටාර් සමාගම වෙන්දේසියේ දී වඩාත් ආක්‍රමණශීලී ලෙස ලංසු තබා ඇති බව දන්නා කරුණකි.

“IPL මගින් උපයන ආදායම BCCI විසින් අපගේ දේශීය ක්‍රිකට් යටිතල පහසුකම් ශක්තිමත් කිරීමට, යටිතල පහසුකම් වැඩිදියුණු කිරීමට, ඉන්දියාව පුරා පහසුකම් වැඩිදියුණු කිරීමට සහ සමස්ත ක්‍රිකට් නැරඹීමේ අත්දැකීම වැඩි දියුණු කිරීමට භාවිතා කරනු ඇත,” ෂෝ පැවසීය.

ඔහු වැඩිදුරටත් පැවසුවේ, “ප්‍රේක්ෂකයින්ගේ අත්දැකීම් වැඩිදියුණු කිරීමට සහ අපගේ විශාලතම හවුල්කරු වන ‘ක්‍රිකට් රසිකයා’ උසස් තත්ත්වයේ ක්‍රිකට් ගැන හොඳින් සැලකිලිමත් වන බව සහතික කිරීම සඳහා රාජ්‍ය සංගම් සහ IPL හිමිකරුවන් IPL සමඟ අත්වැල් බැඳ ගැනීමට කාලයයි. ලෝක මට්ටමේ පහසුකම්.” කාලයයි

හිටපු ක්‍රිකට් ක්‍රීඩකයන්ගේ සහ විනිසුරුවරුන්ගේ මාසික විශ්‍රාම වැටුප සැලකිය යුතු ලෙස වැඩි කිරීමට BCCI දැනටමත් නිවේදනය කර ඇත. සේවක සේවිකාවන් 900කට පමණ මෙයින් ප්‍රතිලාභ ලැබේ. මෙම යෝජනා ක්‍රමය ජුනි 1 වැනිදා සිට ක්‍රියාත්මක වන බව වාර්තා වේ.

මීළඟ චක්‍රය සඳහා IPL හි එක් ක්‍රීඩාවකට වටිනාකම ඉංග්‍රීසි ප්‍රිමියර් ලීගය පරාජය කර එය ජාතික පාපන්දු ලීගයට (NFL) පිටුපසින් ලොව අංක 2 ක්‍රීඩා ලීගය බවට පත් කරනු ඇති බව Indian Express  වෙන්දේසියට පෙර වාර්තා කර තිබුණි. එක් ක්‍රීඩාවකට ඩොලර් මිලියන 15.1 බැගින් (එක්සත් ජනපද ඩොලර් බවට පරිවර්තනය කරන ලදී), IPL ප්‍රිමියර් ලීගය පසුකර යාමට පහසු විය, එහිදී විකාශකයින් තරගයකට ඩොලර් මිලියන 11ක් පමණ ගෙවයි. ෂා එය හැඳින්වූයේ “ඉන්දියානු ක්‍රිකට් සඳහා රතු අකුරු දිනයක්” ලෙසිනි.

නමුත් රටවල් 10 ක පමණ වාණිජමය යෝජනාවක් ලෙස ක්‍රිකට් බැරෑරුම් ලෙස සලකන විට විශාල ප්‍රශ්නය වන්නේ: මුදල් ආපසු ගැනීම ගැටලුවක් ද?

“වර්තමාන වෙළඳ දැන්වීම්කරුවන්ගෙන් සියයට 60 ක් ආරම්භකයින් වීම සහ නිහඬ ගෝලීය අරමුදල් මනෝභාවය සමඟ, කොන්ත්‍රාත් කාල සීමාවේ අවම වශයෙන් ආරම්භක වසර කිහිපයක් සඳහා ආයෝජනය ආපසු ලබා ගැනීම විකාශකයින්ට පහසු නොවනු ඇත … (ඔවුන්ට) තිබිය හැක. රළු කාල පරිච්ඡේදයක් පසුකර යාමට,” අලෙවිකරණ සහ ප්‍රචාරණ ආයතනය වන Social Panga හි සම-නිර්මාතෘ Himanshu Arora The Indian Express වෙත පැවසීය.

ක්‍රිකට් සම්බන්ධයෙන් ගත් කල, IPL ෆ්‍රැන්චයිස් විධායකයෙකුට අනුව, මාධ්‍ය හිමිකම් ආදායමේ ඝාතීය වර්ධනයක් කණ්ඩායමේ පසුම්බිය ද වැඩි කිරීමට ඉඩ ඇත. මේ මොහොතේ, එය ඉදිරි වසර දෙක සඳහා ඩොලර් මිලියන 1.2 ක් සහ ඩොලර් මිලියන 1.284 ක් ලෙස සකසා ඇත.

මූලාශ්රය: ඉන්දියන් එක්ස්ප්රස්

ஐபிஎல் ஒளிபரப்பு உரிமை கோடிகளை குவித்தது!

அடுத்த ஐந்தாண்டு டி.வி. ஒளிபரப்பு மற்றும் டிஜிட்டல் உரிமையை வைத்திருப்பவர்கள் ஒரு போட்டிக்கு 1.5 மில்லியன் அமெரிக்க டாலர்கள் கிரிக்கெட் வாரியத்திற்குச் செலுத்துவார்கள்.

ஐ.பி.எல். டி20 கிரிக்கெட் போட்டிகளை அடுத்த 5 ஆண்டுக்கு (2023 முதல் 2027-ம் ஆண்டு வரை) டி.வி. ஒளிபரப்பு மற்றும் டிஜிட்டல் உரிமம் வழங்குவதற்கான மின்னணு ஏலம் மூலம் இந்திய கிரிக்கெட் கட்டுப்பாட்டு வாரியம் (பிசிசிஐ) சுமார் 6.2 பில்லியன் அமெரிக்க டாலர்கள் ஈட்டியுள்ளது.

கடந்த ஞாயிற்றுக்கிழமை தொடங்கிய இந்த மின்னணு ஏலத்தில் பல்வேறு முன்னணி நிறுவனங்கள் கலந்து கொண்டன. முன்னர் எதிர்பார்த்தபடியே இம்முறையும் ஐ.பி.எல். ‘மதிப்பு’ தாறுமாறாக எகிறியது.

ஏலம் ஒரு விளையாட்டின் அடிப்படையில் செய்யப்பட்டது. அதாவது அடுத்த ஐந்தாண்டு டி.வி. ஒளிபரப்பு மற்றும் டிஜிட்டல் உரிமையை வைத்திருப்பவர்கள் ஒரு போட்டிக்கு 1.5 மில்லியன் அமெரிக்க டாலர்கள் கிரிக்கெட் வாரியத்திற்குச் செலுத்துவார்கள். தற்போது, ​​ஒவ்வொரு ஐபிஎல் சீசனிலும் 74 போட்டிகள் நடைபெறுவதால், எண்ணிக்கை உயர வாய்ப்புள்ளது. ஐந்தாண்டு காலத்தில் மொத்த எண்ணிக்கை 410 ஆக இருக்கும்.

டிஸ்னி-ஸ்டார் நிறுவனம் இந்திய துணைக்கண்டத்திற்கான டிவி உரிமையை (பேக்கேஜ் ஏ) 3.0 பில்லியன் அமெரிக்க டாலர்கள் வாங்கியது. பேக்கேஜ் பி மற்றும் பேக்கேஜ் சி-யை வியாகாம் 18 நிறுவனம் 3.04 பில்லியன் அமெரிக்க டாலர்கள் வாங்கியுள்ளது. பேக்கேஜ் பி என்பது இந்திய துணைக்கண்டத்திற்கான டிஜிட்டல் உரிமைகளை உள்ளடக்கியது. பேக்கேஜ் சி என்பது அதே பிராந்தியத்திற்கான பிரத்தியேக டிஜிட்டல் உரிமைகளுடன் ஒரு சீசனுக்கு 18 போட்டிகள் கொண்ட சிறப்பு தொகுப்பு ஆகும்.

பேக்கேஜ் பி -யை ஒரு நிறுவனமும், பேக்கேஜ் சி-யை ஒரு நிறுவனமும் கைப்பற்றினால் ஒளிபரப்புவதில் சிக்கல் ஏற்படும். அதிலும் பேக்கேஜ் சி-யானது ஒவ்வொரு சீசனிலும் தொடக்க ஆட்டம், பிளே-ஆப், இறுதிப்போட்டி உள்பட குறிப்பிட்ட 18 ஆட்டங்களுக்குரிய இந்திய துணை கண்டத்துக்கான பிரத்யேக டிஜிட்டல் உரிமம் ஆகும். எனவே ஏலத்தின் போது சுதாரித்து கொண்ட வியாகாம் 18 நிறுவனம் அந்த இரண்டு பேக்கேஜ்களையும் கைப்பற்றி விட்டது. ஆனால், பேக்கேஜ் முறையில் இப்படி ஒரு செக் வைத்து உரிமைத்தை விற்று கள்ளா கட்டியுள்ளது பிசிசிஐ.

கடைசி பிரிவான (பேக்கேஜ் டி) எஞ்சிய உலக நாடுகளுக்கான டி.வி. ஒளிபரப்பு மற்றும் டிஜிட்டல் உரிமத்தை வியாகாம் 18 மற்றும் டைம்ஸ் நிறுவங்கள் 13.5 மில்லியன் அமெரிக்க டாலர்கள் பகிர்ந்துள்ளன. இவையனைத்தையும் எண்களாக குறிப்பிட்டோமானால், ஐ.பி.எல். டி20 கிரிக்கெட் போட்டிகளை அடுத்த 5 ஆண்டுக்கு (2023 முதல் 2027-ம் ஆண்டு வரை) டி.வி. ஒளிபரப்பு மற்றும் டிஜிட்டல் உரிமம் இரண்டையும் சேர்த்து 2.04 பில்லியன் அமெரிக்க டாலர்கள் ஒரு போட்டிக்கு 6.9 மில்லியன் அமெரிக்க டாலர்கள் செலுத்தி ஸ்டார் இந்தியா ஏலத்தில் வென்றுள்ளது.

இந்த முறை, ஐபிஎல் ஒளிபரப்பு உரிமைகள் மதிப்பு மூன்று மடங்கு அதிகரித்து, டிஜிட்டல் முக்கிய அங்கமாக மாறி இருந்தது. ஒருங்கிணைந்த அடிப்படை விலையை 4.21 பில்லியன் அமெரிக்க டாலர்கள் நிர்ணயித்த பிறகு, பிசிசிஐ 5.7 பில்லியன் அமெரிக்க டாலர்கள் மேல் ஏலம் செல்லும் என்று எதிர்பார்த்தது. ஆனால் எதிர்பார்த்ததை அதிமாகவே பிசிசிஐக்கு கிடைத்துள்ளது. குறிப்பாக டிஜிட்டல் பிரிவில் பிசிசிஐ கணித்த எண்ணை தாண்டியது.

“இந்தியா ஒரு டிஜிட்டல் புரட்சியைக் கண்டுள்ளது மற்றும் இந்தத் துறைக்கு முடிவில்லா ஆற்றல் உள்ளது. டிஜிட்டல் நிலப்பரப்பு கிரிக்கெட் பார்க்கும் முறையை மாற்றிவிட்டது. இது விளையாட்டின் வளர்ச்சிக்கும் டிஜிட்டல் இந்தியா பார்வைக்கும் ஒரு பெரிய காரணியாக இருந்தது,” என்று பிசிசிஐ செயலாளர் ஜெய் ஷா மின்-ஏலத்திற்குப் பிறகு ட்வீட் செய்துள்ளார்.

இந்த ஆண்டு MICA அகமதாபாத் வெளியிட்ட இந்தியன் ஓவர்-தி-டாப் (OTT) பிளாட்ஃபார்ம்கள் அறிக்கை 2021 (தொற்றுக்குப் பிந்தைய நுகர்வு) இன் நான்காவது பதிப்பு, டிஜிட்டல் சந்தாக்கள் 49 சதவீதம் வளர்ச்சியடைந்துள்ளது என்பதைக் காட்டுகிறது. 15-34 வயதிற்குட்பட்ட பார்வையாளர்களிடையே நுகர்வு அதிகமாக இருந்தது – ஐபிஎல்-ன் தீவிர ரசிகர் பட்டாளத்தை பூர்த்தி செய்யும் வயதுக் குழு அதிகரித்துள்ளது என்றும் அந்த அறிக்கையில் கூறப்பட்டுள்ளது.

டிஜிட்டல் பிளாட்ஃபார்மில் பெரிய மாற்றத்தை கொண்டு வந்த பெருமை டிஸ்னி-ஹாட்ஸ்டார்யே சாரும். அந்நிறுவனத்தின் தலைவர் மற்றும் தலைமை நிர்வாக அதிகாரியான உதய் ஷங்கர் கடந்த 2017ல் கிரிக்கெட் ஒளிபரப்பு உரிமையை பெறுவதில் படுமும்முரம் காட்டினார். அதையே இம்முறை வியாகாம் 18 நிறுவனத்திற்காக செய்துள்ளார் ஷங்கர். அவர் தந்திரவாதியாக செயல்பட்டு ஏலத்தை முடித்து வைத்துள்ளார். ஸ்டார் நிறுவனம் மிகவும் ஆக்ரோஷமான ஏலத்தில் களமாடியதாக அறியப்படுகிறது.

“ஐபிஎல் மூலம் கிடைக்கும் வருவாயை அடிமட்டத்தில் இருந்து தொடங்கி நமது உள்நாட்டு கிரிக்கெட் கட்டமைப்பை வலுப்படுத்தவும், உள்கட்டமைப்பை அதிகரிக்கவும், இந்தியா முழுவதும் வசதிகளை மேம்படுத்தவும், ஒட்டுமொத்த கிரிக்கெட் பார்க்கும் அனுபவத்தை வளப்படுத்தவும் பிசிசிஐ பயன்படுத்தும்” என்று ஷா பதிவிட்டுள்ளார்.

மேலும் அவர் “இப்போது, ​​மாநில சங்கங்கள், ஐபிஎல் உரிமையாளர்கள் ஐபிஎல் உடன் இணைந்து ரசிகர்களின் அனுபவத்தை மேம்படுத்துவதற்கும், எங்களின் மிகப்பெரிய பங்குதாரரான ‘கிரிக்கெட் ரசிகன்’ உலகத்தரம் வாய்ந்த வசதிகளில் உயர்தர கிரிக்கெட்டை நன்கு கவனித்து, அனுபவிப்பதை உறுதிசெய்யும் நேரம் இது.” என்று தெரிவித்து இருந்தார்.

பிசிசிஐ ஏற்கனவே முன்னாள் கிரிக்கெட் வீரர்கள் மற்றும் நடுவர்களின் மாதாந்திர ஓய்வூதியத்தில் கணிசமான உயர்வை அறிவித்துள்ளது. இதன் மூலம் சுமார் 900 பணியாளர்கள் பயனடைவார்கள். இந்த திட்டம் ஜூன் 1 முதல் அமலுக்கு வரும் என்று தெரிவிக்கப்பட்டுள்ளது.

இந்தியன் எக்ஸ்பிரஸ் ஏலத்திற்கு முன், ஐபிஎல்லின் அடுத்த 5 ஆண்டுக்கான ஒரு ஆட்டத்தின் மதிப்பு இங்கிலீஷ் பிரீமியர் லீக்கைத் தள்ளி, தேசிய கால்பந்து லீக்கிற்கு (NFL) பின் உலகின் நம்பர் 2 ஸ்போர்ட்ஸ் லீக்கை உருவாக்கும் என்று தெரிவித்திருந்தது. அங்கு ஒளிபரப்பாளர்கள் ஒரு போட்டிக்கு 11 மில்லியன் டாலர்கள் செலுத்துகிறார்கள். ஆனால் நேற்றை ஏல முடிவில் ஒரு ஆட்டத்திற்கு 15.1 மில்லியன் டாலர்களை ஐபிஎல் பிரீமியர் லீக் ஒளிபரப்பாளர்கள் செலுத்த இருக்கிறார்கள். ஷா இதை “இந்திய கிரிக்கெட்டின் சிவப்பு எழுத்து நாள்” என்று அழைத்திருந்தார்.

ஆனால் சுமார் 10 நாடுகளில் கிரிக்கெட் ஒரு வணிக முன்மொழிவாக தீவிரமாக எடுத்துக் கொள்ளப்படுவதால், பெரிய கேள்வி என்னவென்றால்: பணத்தை திரும்பப் பெறுவது ஒரு பிரச்சனையாக இருக்குமா? என்பது தான்.

“தற்போதைய விளம்பரதாரர்களில் 60 சதவீதம் பேர் ஸ்டார்ட்-அப்களாகவும், உலகளாவிய நிதியுதவியின் முடக்கப்பட்ட மனநிலையுடனும் இருப்பதால், ஒப்பந்தக் காலத்தின் தொடக்கத்தில் ஓரிரு ஆண்டுகளுக்கு முதலீட்டை மீட்டெடுப்பது ஒளிபரப்பாளர்களுக்கு எளிதாக இருக்காது…(அவர்கள்) ஒரு கடினமான காலகட்டத்தை கடக்க வேண்டும்,” என சமூக பங்கா சந்தைப்படுத்தல் மற்றும் விளம்பரப்படுத்தல் நிறுவனத்தின் இணை நிறுவனர் ஹிமான்ஷு அரோரா தி இந்தியன் எக்ஸ்பிரஸ்ஸிடம் தெரிவித்தார்.

கிரிக்கெட்டைப் பொறுத்தவரை, ஐபிஎல் உரிமையாளரின் நிர்வாகியின் கூற்றுப்படி, ஒளிபரப்பு உரிமைகள் வருவாயில் அபரிமிதமான வளர்ச்சியானது அணியின் பர்ஸை அதிகரிக்க வாய்ப்புள்ளது. தற்போது, ​​95 கோடியாகவும், அடுத்த இரண்டு ஆண்டுகளுக்கு 1.2 மில்லியன் அமெரிக்க டாலர்கள் நிர்ணயிக்கப்பட்ட வாய்ப்புள்ளது என்று குறிப்பிட்டுள்ளார்கள்.

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Sri Lanka dominate Ceylon Masters with 36 gold medals

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3 days ago

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July 3, 2026

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Sri Lankan shuttle experts recorded a majestic dominance at the claiming a record overall tally of 137 medals at the CMB Masters International Badminton Championships 2026, successfully held at the AIR Sports Complex in Rajagiriya. Out of the total Sri Lanka won a straight tally of 101 medals through their experienced shuttlers, while the remaining 36 were added from collaborations in Doubles with shuttlers from other nations.

From the tally of 101, Sri Lanka claimed 22 gold, 27, silver and 52 bronze medals to lead the medals tally at the end of the five-day competition held with the participation of over 500 leading Masters’ shuttlers representing 15 countries. India finished overall second with 65 medals – 19 each of gold and silver and 27 bronze medals.

Malaysia finished behind at third with nine medals, three each of gold and bronze and a silver to their tally. Chinese Taipei, China, Nepal, Switzerland, UAE, France, Australia and Indonesia followed in behind one another to complete the medal board, while certain nations claimed medals from Doubles events collaborating with shuttlers from other countries.

Among the standout performers for Sri Lanka were Niroshan Wijekoon, Nadeesha Gayanthi, Renu Chandrika de Silva, Thushari Brahmanage, Niluka Karunaratne, Rohan de Silva, Hasitha Chanaka, Duminda Jayakody and Deshani Bandara, who were among a host of local players to produce outstanding performances throughout the tournament. Many of the leading Sri Lankan competitors are former national players who represented the country during their prime, while several are former national champions. Their continued success highlighted the depth of experience and enduring quality within Sri Lanka’s Masters badminton circuit.

The strong participation of overseas players also reflected the growing appeal of the event on the international calendar. Players from 15 countries competed in the championships, reinforcing Sri Lanka’s potential to develop sports tourism by hosting major international Masters events.

The CMB International Badminton Championships 2026, organised by Ceylon Masters Badminton (CMB), also received strong backing from the corporate sector. Some of the country’s leading companies, including McLarens Group, Mobil, Prime Group, 3M, Cool Max, Iodex, Li-Ning, Hundred, RovinAds, Seylan Bank, Sampath Bank, HNB Finance, Ceylon Biscuits Ltd, Mr. FixIt, McFoil and Elite Badminton, stepped forward as sponsors, playing a key role in the successful staging of the tournament.

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Cricket

Sooryavanshi fireworks see India ‘A’ thump Sri Lanka to clinch title

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1 week ago

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June 28, 2026

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A breathtaking assault from teenage sensation Vaibhav Sooryavanshi powered India ‘A’ to a commanding 66-run victory over Sri Lanka ‘A’ in the final of the Tri-Series 2026, as the visitors lifted the title in emphatic fashion.

After being asked to bat, India ‘A’ piled up a daunting 377 for 9 in their 50 overs, thanks largely to Sooryavanshi’s explosive 94 off just 29 balls. The left-hander unleashed a stunning display of power-hitting, smashing 10 fours and eight sixes at a remarkable strike rate of 324.13.

Together with Priyansh Arya, who made a brisk 39, he put on 132 runs for the opening wicket in less than nine overs, leaving the Sri Lankan bowlers reeling.

Although Sooryavanshi fell agonisingly short of a century, India maintained the momentum through Ruturaj Gaikwad (40) and captain Tilak Varma, who anchored the middle overs with a well-compiled 67. Kumar Kushagra contributed 36, while Anukul Roy provided a late flourish with an unbeaten 39 from just 15 deliveries, including four sixes.

For Sri Lanka, Wanuja Sahan was the most economical bowler and claimed two wickets, while Ravindu Fernando and Kugathas Mathulan also picked up two scalps each.

Faced with a formidable target, Sri Lanka ‘A’ launched a spirited chase but were eventually bowled out for 311 in 47.1 overs. Sadeera Samarawickrama led the resistance with an attractive 52 off 44 balls, while Wanuja Sahan produced a fighting 62. Captain Sahan Arachchige chipped in with 38 and Vijayakanth Viyaskanth added 39, but the required rate continued to climb.

India’s bowlers struck at regular intervals, with Yash Thakur and Vipraj Nigam claiming three wickets apiece. Anukul Roy supported well with two wickets as Sri Lanka’s challenge faded in the closing stages.

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Cricket

Sri Lanka Eye Historic Semi-Final Spot in Must-Win Clash Against West Indies

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2 weeks ago

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June 21, 2026

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Sri Lanka stand on the brink of a potential breakthrough at the ICC Women’s T20 World Cup 2026 as they prepare for a decisive Group Stage encounter against West Indies, with a place in the semi-finals firmly within reach.

After reviving their campaign with an impressive victory over New Zealand, the Sri Lankans have injected fresh life into their tournament aspirations. The win not only boosted confidence within the squad but also placed them in a strong position heading into one of their most important matches of the competition.

A victory over the Caribbean side would leave Sri Lanka well placed to secure a coveted berth in the last four, marking a significant achievement for the women’s team on the global stage.
Captain Chamari Athapaththu will once again carry much of the responsibility at the top of the order. Although she has shown glimpses of her class in previous matches, the experienced all-rounder will be eager to convert promising starts into a substantial innings capable of steering her side to victory.

Sri Lanka’s batting depth will also be tested, with Harshitha Samarawickrama, Vishmi Gunaratne and Nilakshi de Silva expected to play key roles. Their ability to anchor the innings while maintaining scoring momentum could prove decisive in a contest where every run may carry added significance.

The bowling attack has been one of Sri Lanka’s standout features throughout the tournament. Disciplined performances and timely breakthroughs have enabled the team to remain competitive against strong opposition, and another collective effort will be required against a powerful West Indies batting line-up.

Sri Lanka can also draw encouragement from recent history. Ahead of the World Cup, they secured a bilateral series victory over West Indies, a result that demonstrated their ability to challenge and overcome the Caribbean outfit. While major tournaments often present different pressures, that success provides a valuable boost to confidence.

West Indies, meanwhile, enter the match in formidable form after registering consecutive wins in the tournament. Armed with experienced campaigners and a fearless approach, they will be determined to preserve their winning momentum and strengthen their own semi-final ambitions.

With both teams chasing a place in the knockout stage, Sunday’s showdown in Bristol promises to be one of the most significant and closely contested matches of the group phase.

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