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How the Global Sports Economy Works — Lessons from the World and India, and What Sri Lanka Can Do Next
Sport has evolved far beyond competition and entertainment. Across the world, it has become a multi-billion-dollar economic engine, generating employment, infrastructure development, tourism, media revenue, and sustainable athlete livelihoods. From Europe to Asia, nations that have invested strategically in sport now reap economic and social dividends. Sri Lanka, standing at a critical crossroads, has much to learn from these models.
The Global Sports Economy: More Than Just Matches
Globally, the sports industry is valued at over USD 500 billion, encompassing professional leagues, broadcasting rights, sponsorships, sports tourism, infrastructure, merchandise, sports science, and digital platforms.
Countries such as the United States, United Kingdom, China, and Australia treat sport as an industry rather than a recreational activity. Their success rests on four pillars:
- Professional leagues and structured competitions
- Strong private-sector partnerships
- Athlete-centric commercial ecosystems
- Policy support and long-term planning
Athletes in these systems benefit not only from prize money but also from contracts, endorsements, pensions, insurance, post-retirement opportunities, and education pathways, ensuring sport is a viable career rather than a short-term pursuit.
India’s Sports Economy: A Regional Case Study
India’s transformation over the past decade provides one of the most relevant case studies for Sri Lanka. Once heavily reliant on cricket alone, India has built a diversified sports economy through structured leagues and government–private collaboration.
The introduction of the Indian Premier League (IPL) revolutionised cricket economics, creating billions in revenue while supporting players, coaches, analysts, broadcasters, marketers, and venue operators. This model was replicated across other sports through leagues such as:
- Indian Super League (Football)
- Pro Kabaddi League
- Premier Badminton League
- Ultimate Kho Kho
- Women’s Premier League (Cricket)
These leagues did more than entertain. They created year-round employment, improved grassroots scouting, professionalised coaching, and gave young athletes financial security and visibility.
Government initiatives like Khelo India and the Target Olympic Podium Scheme (TOPS) complemented league structures by funding athlete training, sports science, nutrition, and international exposure. Importantly, athletes were treated as economic contributors, not beneficiaries of charity.
How Athletes Benefit in a Sports Economy
In mature sports economies, athletes benefit through:
- Central contracts and league salaries
- Sponsorship and brand endorsements
- Medical insurance and injury cover
- Access to sports science, analytics, and psychology
- Education and dual-career support
- Post-retirement roles in coaching, media, administration, and entrepreneurship
Sport becomes a sustainable profession, reducing dropout rates and improving performance standards.
Where Sri Lanka Stands Today
Sri Lanka possesses immense sporting talent across cricket, football, athletics, rugby, volleyball, combat sports, and school sports. However, the sports ecosystem remains fragmented, with limited commercial pathways for athletes outside elite cricket.
Key challenges include:
- Lack of structured domestic leagues
- Weak private-sector investment
- Overdependence on government funding
- Inadequate athlete welfare systems
- Underutilisation of sports infrastructure
- Limited sports tourism and event hosting
Most athletes face uncertainty beyond school or national-level participation, leading many to abandon sport prematurely.
What Sri Lanka Can Do to Build a Sports Economy
Sri Lanka does not need to reinvent the wheel. It needs policy alignment, institutional reform, and commercial courage.
1. Develop Tiered Professional Leagues
Introduce sustainable league structures in football, volleyball, rugby, athletics meets, women’s sports, and regional cricket. Even semi-professional leagues can stimulate local economies.
2. Encourage Private Investment
Create tax incentives, sponsorship protections, and long-term lease frameworks to attract corporate partners into sports ownership, marketing, and infrastructure.
3. Strengthen School-to-Club Pathways
Formalise school sports pipelines into club and league systems, ensuring talent progression and retention.
4. Protect Athletes as Professionals
Introduce minimum contracts, medical insurance, injury compensation, and retirement transition programmes.
5. Activate Sports Tourism
Leverage Sri Lanka’s geography to host regional tournaments, training camps, beach sports events, and international friendlies, boosting hospitality and local economies.
6. Modernise Governance
Ensure transparent administration, professional venue management, and data-driven decision-making to build investor confidence.
A Strategic Opportunity
Sri Lanka stands at a moment where sport can become an economic pillar, not merely a medal-driven activity. With regional competition intensifying and youth participation declining, the need to professionalise sport has never been more urgent.
Building a sports economy is not just about revenue — it is about nation-building, youth employment, health, unity, and global relevance. The global and Indian experiences prove that with vision and structure, sport can power both economic growth and athletic excellence.
For Sri Lanka, the question is no longer whether sport can drive the economy — but whether the country is ready to let it.
By B Aravinth
Cricket
“Rohit and Ryan were exquisite to watch”: Mahela Jayawardena
The long-standing jinx has finally been broken after 14 years, as the Mumbai Indians secured a memorable opening-game victory at home against the Kolkata Knight Riders in the Indian Premier League 2026 season. Mumbai Indians began their campaign in style, registering a convincing six-wicket win in a high-scoring encounter.
Addressing the media in the post-match press conference, head coach Mahela Jayawardene appeared calm and reflective, acknowledging both the significance of the win and areas for improvement.
It is brilliant. It was a good wicket, and KKR got 220 on the board. I think we gave away 20 runs extra. The way Rohit and Ryan batted, it was exquisite to watch… brilliant execution. That was the game plan and these two guys played well Jayawardene said.
A key turning point in the match was the inclusion of Shardul Thakur, who delivered a crucial spell, picking up three wickets and helping Mumbai claw their way back into the contest.
Explaining the tactical decision, Jayawardene noted,
“It was again tactical because we could not have too many new-ball bowlers upfront. We needed some options in the middle and at the back end. That was the thinking when we traded Shardul from LSG as well it reflects our approach of building flexible bowling combinations depending on the opposition.”
The highlight of the chase, however, was the commanding partnership between Rohit Sharma and Ryan Rickelton. Rohit’s fluent 78 off 38 balls, combined with Rickelton’s impressive 81 off 43 deliveries, ensured Mumbai chased down the daunting target with composure.
Jayawardene was full of praise for Rohit’s preparation and leadership.
“Rohit joined us from the first day of the camp. He was very focused and fresh. He played some good matches, practice games, and had match simulations. I was quite happy with the way he was hitting the ball I thought he batted brilliantly.”
He further emphasized the tactical maturity shown by the pair, adding,
“The way Rohit and Ryan handled the opposition bowling attack was good to see from a tactical point of view. It was a great partnership, and long may it continue.”
Reflecting on their consistency, Jayawardene also highlighted their previous contributions:
“If you look at last season, Rohit and Rickelton did well for us at the top of the order. They were solid, and the way they complemented each other was great.”
With this emphatic victory, Mumbai Indians have not only broken a long-standing curse but also sent a strong message to the rest of the league setting the tone for what promises to be an exciting IPL 2026 season.
Cricket
Wanindu Hasaranga Faces Inquiry After Missing Mandatory Fitness Test
Sri Lanka’s premier leg-spinner Wanindu Hasaranga is under scrutiny after failing to attend a scheduled fitness test, raising fresh concerns over compliance with national selection standards.
Sources within Sri Lanka Cricket (SLC) confirmed that selectors have formally escalated the matter to the High Performance Center, overseen by Jerome Jayaratne, along with senior board officials. The incident has drawn attention due to SLC’s increasingly strict enforcement of fitness protocols.
Hasaranga, who missed Sri Lanka’s campaign at the ICC Men’s T20 World Cup earlier this year with a hamstring injury, is believed to have fully recovered. Despite this, he has yet to complete the mandatory fitness assessment required for national selection and overseas participation.
Under SLC’s revised policy, centrally contracted players must meet defined fitness benchmarks before receiving clearance to compete in franchise tournaments such as the Indian Premier League.
The situation is particularly significant given Hasaranga’s recent signing by the Lucknow Super Giants during the mini-auction for his base price of INR 2 crore.
Thushara Ruled Out, Pathirana Awaiting Clearance
In a related development, Sri Lanka fast bowler Nuwan Thushara has been ruled out of the upcoming IPL season after failing to meet fitness requirements.
Thushara reportedly did not pass his initial fitness test and was granted a second opportunity, which he also missed. As a result, SLC declined to issue him the required NOC, effectively ending his participation hopes.
Despite being injury-free and available to bowl, Thushara is understood to have fallen short of the board’s prescribed fitness standards. He had been signed by the Royal Challengers Bengaluru for approximately INR 1.6 crore and was expected to bolster their pace attack.
Meanwhile, young pacer Matheesha Pathirana remains in contention but is yet to complete his fitness test. Officials indicate he is likely to join his IPL franchise once he clears the required assessments. Pathirana had previously been sidelined due to a hamstring injury.
IPL 2026 Underway
The 2026 edition of the Indian Premier League officially commenced on March 28 and is scheduled to run through the end of May, with franchises finalizing their squads amid strict fitness and regulatory oversight from national boards.
Football
Late heartbreak ends Sri Lanka’s semi-final hopes
Sri Lanka’s journey at the SAFF U-20 Championship 2026 came to a dramatic and painful end after a last-gasp goal handed Bhutan a 1-0 victory in their decisive group-stage clash in Malé, Maldives.

With a place in the semi-finals on the line, the match carried high stakes for both sides. Sri Lanka entered the contest knowing only a positive result would keep their campaign alive, and they responded with a disciplined and energetic performance. The young Sri Lankan side showed composure in defense while attempting to build attacking momentum against a well-organized Bhutan team.
Chances, however, were at a premium. Sri Lanka managed to create a few half-opportunities but were unable to convert, as the Bhutanese defense held firm. As the match wore on, tension grew, with both teams aware that a draw would not be enough to secure progression.
Just as it seemed the game would end in stalemate, Bhutan struck a decisive blow in stoppage time. Forward Dhendup Gyeltshen capitalized on a momentary lapse in the Sri Lankan defense to score in the 90+2 minute, silencing hopes of a late turnaround and sealing all three points for his side.
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