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How the Global Sports Economy Works — Lessons from the World and India, and What Sri Lanka Can Do Next

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Sport has evolved far beyond competition and entertainment. Across the world, it has become a multi-billion-dollar economic engine, generating employment, infrastructure development, tourism, media revenue, and sustainable athlete livelihoods. From Europe to Asia, nations that have invested strategically in sport now reap economic and social dividends. Sri Lanka, standing at a critical crossroads, has much to learn from these models.

The Global Sports Economy: More Than Just Matches

Globally, the sports industry is valued at over USD 500 billion, encompassing professional leagues, broadcasting rights, sponsorships, sports tourism, infrastructure, merchandise, sports science, and digital platforms.

Countries such as the United States, United Kingdom, China, and Australia treat sport as an industry rather than a recreational activity. Their success rests on four pillars:

  1. Professional leagues and structured competitions
  2. Strong private-sector partnerships
  3. Athlete-centric commercial ecosystems
  4. Policy support and long-term planning

Athletes in these systems benefit not only from prize money but also from contracts, endorsements, pensions, insurance, post-retirement opportunities, and education pathways, ensuring sport is a viable career rather than a short-term pursuit.

India’s Sports Economy: A Regional Case Study

India’s transformation over the past decade provides one of the most relevant case studies for Sri Lanka. Once heavily reliant on cricket alone, India has built a diversified sports economy through structured leagues and government–private collaboration.

The introduction of the Indian Premier League (IPL) revolutionised cricket economics, creating billions in revenue while supporting players, coaches, analysts, broadcasters, marketers, and venue operators. This model was replicated across other sports through leagues such as:

  • Indian Super League (Football)
  • Pro Kabaddi League
  • Premier Badminton League
  • Ultimate Kho Kho
  • Women’s Premier League (Cricket)

These leagues did more than entertain. They created year-round employment, improved grassroots scouting, professionalised coaching, and gave young athletes financial security and visibility.

Government initiatives like Khelo India and the Target Olympic Podium Scheme (TOPS) complemented league structures by funding athlete training, sports science, nutrition, and international exposure. Importantly, athletes were treated as economic contributors, not beneficiaries of charity.

How Athletes Benefit in a Sports Economy

In mature sports economies, athletes benefit through:

  • Central contracts and league salaries
  • Sponsorship and brand endorsements
  • Medical insurance and injury cover
  • Access to sports science, analytics, and psychology
  • Education and dual-career support
  • Post-retirement roles in coaching, media, administration, and entrepreneurship

Sport becomes a sustainable profession, reducing dropout rates and improving performance standards.

Where Sri Lanka Stands Today

Sri Lanka possesses immense sporting talent across cricket, football, athletics, rugby, volleyball, combat sports, and school sports. However, the sports ecosystem remains fragmented, with limited commercial pathways for athletes outside elite cricket.

Key challenges include:

  • Lack of structured domestic leagues
  • Weak private-sector investment
  • Overdependence on government funding
  • Inadequate athlete welfare systems
  • Underutilisation of sports infrastructure
  • Limited sports tourism and event hosting

Most athletes face uncertainty beyond school or national-level participation, leading many to abandon sport prematurely.

What Sri Lanka Can Do to Build a Sports Economy

Sri Lanka does not need to reinvent the wheel. It needs policy alignment, institutional reform, and commercial courage.

1. Develop Tiered Professional Leagues

Introduce sustainable league structures in football, volleyball, rugby, athletics meets, women’s sports, and regional cricket. Even semi-professional leagues can stimulate local economies.

2. Encourage Private Investment

Create tax incentives, sponsorship protections, and long-term lease frameworks to attract corporate partners into sports ownership, marketing, and infrastructure.

3. Strengthen School-to-Club Pathways

Formalise school sports pipelines into club and league systems, ensuring talent progression and retention.

4. Protect Athletes as Professionals

Introduce minimum contracts, medical insurance, injury compensation, and retirement transition programmes.

5. Activate Sports Tourism

Leverage Sri Lanka’s geography to host regional tournaments, training camps, beach sports events, and international friendlies, boosting hospitality and local economies.

6. Modernise Governance

Ensure transparent administration, professional venue management, and data-driven decision-making to build investor confidence.

A Strategic Opportunity

Sri Lanka stands at a moment where sport can become an economic pillar, not merely a medal-driven activity. With regional competition intensifying and youth participation declining, the need to professionalise sport has never been more urgent.

Building a sports economy is not just about revenue — it is about nation-building, youth employment, health, unity, and global relevance. The global and Indian experiences prove that with vision and structure, sport can power both economic growth and athletic excellence.

For Sri Lanka, the question is no longer whether sport can drive the economy — but whether the country is ready to let it.

By B Aravinth

Football

European Parliament Members Push for FIFA Inquiry Over Balogun Suspension Decision

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A group of European Parliament members is seeking a formal investigation into FIFA President Gianni Infantino following the controversial decision to allow United States forward Folarin Balogun to play after receiving a red card earlier in the tournament.

The lawmakers argue that the move raises serious concerns about FIFA’s independence and whether political influence played a role in altering a disciplinary decision during the FIFA World Cup.

Balogun, 25, was sent off in the United States’ July 1 victory over Bosnia and Herzegovina. Under standard tournament regulations, the dismissal would have ruled him out of his team’s next fixture. However, FIFA’s disciplinary authorities later lifted the suspension, enabling the striker to feature in Monday’s match.

The decision came after U.S. President Donald Trump reportedly appealed directly to Infantino on Balogun’s behalf, prompting criticism from European lawmakers who say football’s governing body compromised the integrity of its own rules.

In a joint statement, Members of the European Parliament Barry Andrews, Lara Wolters and Niels Fuglsang described the decision as “a disgrace and a perversion of justice,” arguing that changing the application of red-card suspensions during an ongoing tournament undermines confidence in the sport’s disciplinary system.

The lawmakers are calling on football associations across European Union member states to urge FIFA’s Ethics Committee to examine Infantino’s conduct. They want investigators to determine whether political pressure from the Trump administration influenced the reversal of Balogun’s suspension and to assess what they describe as other possible violations of FIFA’s principle of political neutrality, including the awarding of the FIFA Peace Prize to Trump.

FIFA has maintained that the decision to overturn Balogun’s suspension was made independently by its disciplinary committee.

According to the lawmakers, support for the initiative is growing, with 35 members of the European Parliament already backing the proposal.

“The beauty of sport lies in the consistent and transparent application of its rules,” the statement said. “When political influence determines who is eligible to compete, the principle of fairness is fundamentally weakened.”

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Sri Lanka dominate Ceylon Masters with 36 gold medals

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Sri Lankan shuttle experts recorded a majestic dominance at the claiming a record overall tally of 137 medals at the CMB Masters International Badminton Championships 2026, successfully held at the AIR Sports Complex in Rajagiriya. Out of the total Sri Lanka won a straight tally of 101 medals through their experienced shuttlers, while the remaining 36 were added from collaborations in Doubles with shuttlers from other nations.

From the tally of 101, Sri Lanka claimed 22 gold, 27, silver and 52 bronze medals to lead the medals tally at the end of the five-day competition held with the participation of over 500 leading Masters’ shuttlers representing 15 countries. India finished overall second with 65 medals – 19 each of gold and silver and 27 bronze medals.

Malaysia finished behind at third with nine medals, three each of gold and bronze and a silver to their tally. Chinese Taipei, China, Nepal, Switzerland, UAE, France, Australia and Indonesia followed in behind one another to complete the medal board, while certain nations claimed medals from Doubles events collaborating with shuttlers from other countries.

Among the standout performers for Sri Lanka were Niroshan Wijekoon, Nadeesha Gayanthi, Renu Chandrika de Silva, Thushari Brahmanage, Niluka Karunaratne, Rohan de Silva, Hasitha Chanaka, Duminda Jayakody and Deshani Bandara, who were among a host of local players to produce outstanding performances throughout the tournament. Many of the leading Sri Lankan competitors are former national players who represented the country during their prime, while several are former national champions. Their continued success highlighted the depth of experience and enduring quality within Sri Lanka’s Masters badminton circuit.

The strong participation of overseas players also reflected the growing appeal of the event on the international calendar. Players from 15 countries competed in the championships, reinforcing Sri Lanka’s potential to develop sports tourism by hosting major international Masters events.

The CMB International Badminton Championships 2026, organised by Ceylon Masters Badminton (CMB), also received strong backing from the corporate sector. Some of the country’s leading companies, including McLarens Group, Mobil, Prime Group, 3M, Cool Max, Iodex, Li-Ning, Hundred, RovinAds, Seylan Bank, Sampath Bank, HNB Finance, Ceylon Biscuits Ltd, Mr. FixIt, McFoil and Elite Badminton, stepped forward as sponsors, playing a key role in the successful staging of the tournament.

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Cricket

Sooryavanshi fireworks see India ‘A’ thump Sri Lanka to clinch title

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A breathtaking assault from teenage sensation Vaibhav Sooryavanshi powered India ‘A’ to a commanding 66-run victory over Sri Lanka ‘A’ in the final of the Tri-Series 2026, as the visitors lifted the title in emphatic fashion.

After being asked to bat, India ‘A’ piled up a daunting 377 for 9 in their 50 overs, thanks largely to Sooryavanshi’s explosive 94 off just 29 balls. The left-hander unleashed a stunning display of power-hitting, smashing 10 fours and eight sixes at a remarkable strike rate of 324.13.

Together with Priyansh Arya, who made a brisk 39, he put on 132 runs for the opening wicket in less than nine overs, leaving the Sri Lankan bowlers reeling.

Although Sooryavanshi fell agonisingly short of a century, India maintained the momentum through Ruturaj Gaikwad (40) and captain Tilak Varma, who anchored the middle overs with a well-compiled 67. Kumar Kushagra contributed 36, while Anukul Roy provided a late flourish with an unbeaten 39 from just 15 deliveries, including four sixes.

For Sri Lanka, Wanuja Sahan was the most economical bowler and claimed two wickets, while Ravindu Fernando and Kugathas Mathulan also picked up two scalps each.

Faced with a formidable target, Sri Lanka ‘A’ launched a spirited chase but were eventually bowled out for 311 in 47.1 overs. Sadeera Samarawickrama led the resistance with an attractive 52 off 44 balls, while Wanuja Sahan produced a fighting 62. Captain Sahan Arachchige chipped in with 38 and Vijayakanth Viyaskanth added 39, but the required rate continued to climb.

India’s bowlers struck at regular intervals, with Yash Thakur and Vipraj Nigam claiming three wickets apiece. Anukul Roy supported well with two wickets as Sri Lanka’s challenge faded in the closing stages.

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