News
Special ticket sale on epic India-Pakistan Asia Cup contest
The PCB has offered a special deal on the much-anticipated contest between India and Pakistan at the Pallekele International Cricket Stadium on 2 September.
The fans are encouraged to take advantage of this limited-time offer. They can secure seats at special offers and become a part of the electrifying atmosphere.
Limited Tickets for the Grass Embankment and Scorecard Grass Embankment at Pallekele International Cricket Stadium are going up for the Asia Cup showdown between Pakistan. The tickets will be available at Rs 1500 (LKR). Also, the match between India vs Nepal on 4 September will be available at the same price. Further in an exclusive package for fans, a package for both games will be available at Rs. 2560 (LKR).
The fans can buy tickets on the spot from the Abeetha Ground box office in Kandy.
Cricket
England Stick with Brook for Sri Lanka Tour as World Cup Planning Intensifies
England Tour of Sri Lanka 2026
England have opted for continuity and stability by retaining Harry Brook as captain for their white-ball tour of Sri Lanka in 2026, as preparations intensify for the ICC Men’s T20 World Cup later that year.
The tour, which forms a key part of England’s World Cup build-up, will feature three One-Day Internationals and three T20 Internationals, with matches scheduled to be played in Colombo and Kandy. With Sri Lanka set to co-host the global tournament alongside India, the series is expected to serve as a valuable rehearsal under subcontinent conditions.
Balanced Squads with an Eye on the Future
England’s selections reflect a careful blend of experience and emerging talent. Josh Tongue has earned his maiden IT20 call-up following strong domestic performances, while Brydon Carse continues to cement his role as a versatile pace option across formats.
Fast bowler Jofra Archer remains part of England’s long-term World Cup plans and has been named in the provisional ICC Men’s T20 World Cup squad, though he will not travel to Sri Lanka as he continues his recovery from injury.
Will Jacks returns to the white-ball setup after missing England’s previous assignment, adding depth to both the batting and bowling units, while Zak Crawley’s recall to the ODI squad marks his return to the format after more than two years.
Experience Key in Subcontinent Conditions
Senior figures Jos Buttler and Joe Root provide leadership and experience, particularly important as England fine-tune combinations and roles in conditions similar to those expected during the World Cup.
Spin is expected to play a decisive role throughout the series, with Adil Rashid and Liam Dawson likely to shoulder major responsibility. England’s batting group will focus on adapting to slower surfaces, where shot selection and strike rotation will be critical.
Tour Schedule and World Cup Focus
England’s tour party is scheduled to depart on January 18, 2026, with the series getting underway at the R Premadasa Stadium in Colombo. As the countdown to the World Cup continues, the Sri Lanka tour represents an important opportunity for England to build momentum, establish clarity in selection, and gain confidence under Brook’s leadership.
England Men’s IT20 Squad – Sri Lanka Tour & Provisional ICC Men’s T20 World Cup
Harry Brook (Captain), Rehan Ahmed, Jofra Archer* (ICC Men’s T20 World Cup only), Tom Banton, Jacob Bethell, Jos Buttler, Brydon Carse* (Sri Lanka tour only), Sam Curran, Liam Dawson, Ben Duckett, Will Jacks, Jamie Overton, Adil Rashid, Phil Salt, Josh Tongue, Luke Wood
England Men’s ODI Squad – Sri Lanka Tour
Harry Brook (Captain), Rehan Ahmed, Tom Banton, Jacob Bethell, Jos Buttler, Brydon Carse, Zak Crawley, Sam Curran, Liam Dawson, Ben Duckett, Will Jacks, Jamie Overton, Adil Rashid, Joe Root, Luke Wood
Cricket
Lasith Malinga Appointed Consultant Fast Bowling Coach for National Men’s Team
Sri Lanka Cricket (SLC) has announced the appointment of former pace spearhead Lasith Malinga as Consultant Fast Bowling Coach for the Sri Lanka National Men’s Team, in a move aimed at strengthening preparations for the ICC Men’s T20 World Cup 2026.
Malinga’s appointment will be on a short-term basis, spanning a one-month period from 15 December to 25 January 2026. During this time, he will work closely with Sri Lanka’s national fast bowlers, focusing on preparation, skill development, and tactical execution as the team builds toward the global T20 showpiece.
One of the most successful fast bowlers Sri Lanka has ever produced, Malinga brings a wealth of international experience to the role. Renowned worldwide for his unique bowling action and exceptional ability in death overs, Malinga played a pivotal role in Sri Lanka’s success in limited-overs cricket, particularly in the shortest format of the game. His expertise is expected to be invaluable as Sri Lanka sharpens its bowling resources ahead of the World Cup.
Sri Lanka Cricket stated that the decision to bring Malinga on board is part of a broader strategy to leverage his proven knowledge of T20 cricket, especially in high-pressure situations. His guidance will aim to enhance consistency, accuracy, and match-awareness among the fast bowlers, key areas that often determine outcomes in T20 cricket.
The ICC Men’s T20 World Cup 2026 will be co-hosted by Sri Lanka and India, adding further significance to the preparation phase. The tournament is scheduled to begin on 7 February 2026, with the opening match set to be played at the iconic Sinhalese Sports Club (SSC) Ground in Colombo.
With home conditions playing a major role, Sri Lanka Cricket hopes Malinga’s involvement will provide the national side with a competitive edge as they prepare to compete against the world’s best teams on cricket’s biggest T20 stage.
News
How the Global Sports Economy Works — Lessons from the World and India, and What Sri Lanka Can Do Next
Sport has evolved far beyond competition and entertainment. Across the world, it has become a multi-billion-dollar economic engine, generating employment, infrastructure development, tourism, media revenue, and sustainable athlete livelihoods. From Europe to Asia, nations that have invested strategically in sport now reap economic and social dividends. Sri Lanka, standing at a critical crossroads, has much to learn from these models.
The Global Sports Economy: More Than Just Matches
Globally, the sports industry is valued at over USD 500 billion, encompassing professional leagues, broadcasting rights, sponsorships, sports tourism, infrastructure, merchandise, sports science, and digital platforms.
Countries such as the United States, United Kingdom, China, and Australia treat sport as an industry rather than a recreational activity. Their success rests on four pillars:
- Professional leagues and structured competitions
- Strong private-sector partnerships
- Athlete-centric commercial ecosystems
- Policy support and long-term planning
Athletes in these systems benefit not only from prize money but also from contracts, endorsements, pensions, insurance, post-retirement opportunities, and education pathways, ensuring sport is a viable career rather than a short-term pursuit.
India’s Sports Economy: A Regional Case Study
India’s transformation over the past decade provides one of the most relevant case studies for Sri Lanka. Once heavily reliant on cricket alone, India has built a diversified sports economy through structured leagues and government–private collaboration.
The introduction of the Indian Premier League (IPL) revolutionised cricket economics, creating billions in revenue while supporting players, coaches, analysts, broadcasters, marketers, and venue operators. This model was replicated across other sports through leagues such as:
- Indian Super League (Football)
- Pro Kabaddi League
- Premier Badminton League
- Ultimate Kho Kho
- Women’s Premier League (Cricket)
These leagues did more than entertain. They created year-round employment, improved grassroots scouting, professionalised coaching, and gave young athletes financial security and visibility.
Government initiatives like Khelo India and the Target Olympic Podium Scheme (TOPS) complemented league structures by funding athlete training, sports science, nutrition, and international exposure. Importantly, athletes were treated as economic contributors, not beneficiaries of charity.
How Athletes Benefit in a Sports Economy
In mature sports economies, athletes benefit through:
- Central contracts and league salaries
- Sponsorship and brand endorsements
- Medical insurance and injury cover
- Access to sports science, analytics, and psychology
- Education and dual-career support
- Post-retirement roles in coaching, media, administration, and entrepreneurship
Sport becomes a sustainable profession, reducing dropout rates and improving performance standards.
Where Sri Lanka Stands Today
Sri Lanka possesses immense sporting talent across cricket, football, athletics, rugby, volleyball, combat sports, and school sports. However, the sports ecosystem remains fragmented, with limited commercial pathways for athletes outside elite cricket.
Key challenges include:
- Lack of structured domestic leagues
- Weak private-sector investment
- Overdependence on government funding
- Inadequate athlete welfare systems
- Underutilisation of sports infrastructure
- Limited sports tourism and event hosting
Most athletes face uncertainty beyond school or national-level participation, leading many to abandon sport prematurely.
What Sri Lanka Can Do to Build a Sports Economy
Sri Lanka does not need to reinvent the wheel. It needs policy alignment, institutional reform, and commercial courage.
1. Develop Tiered Professional Leagues
Introduce sustainable league structures in football, volleyball, rugby, athletics meets, women’s sports, and regional cricket. Even semi-professional leagues can stimulate local economies.
2. Encourage Private Investment
Create tax incentives, sponsorship protections, and long-term lease frameworks to attract corporate partners into sports ownership, marketing, and infrastructure.
3. Strengthen School-to-Club Pathways
Formalise school sports pipelines into club and league systems, ensuring talent progression and retention.
4. Protect Athletes as Professionals
Introduce minimum contracts, medical insurance, injury compensation, and retirement transition programmes.
5. Activate Sports Tourism
Leverage Sri Lanka’s geography to host regional tournaments, training camps, beach sports events, and international friendlies, boosting hospitality and local economies.
6. Modernise Governance
Ensure transparent administration, professional venue management, and data-driven decision-making to build investor confidence.
A Strategic Opportunity
Sri Lanka stands at a moment where sport can become an economic pillar, not merely a medal-driven activity. With regional competition intensifying and youth participation declining, the need to professionalise sport has never been more urgent.
Building a sports economy is not just about revenue — it is about nation-building, youth employment, health, unity, and global relevance. The global and Indian experiences prove that with vision and structure, sport can power both economic growth and athletic excellence.
For Sri Lanka, the question is no longer whether sport can drive the economy — but whether the country is ready to let it.
By B Aravinth
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